Swiss Style Reboot

Swiss Style Reboot

Swiss design exhibition features iconic Swiss Railway Clock made by Moser-Baer of Switzerland

The exhibit “Swiss Style Reboot” at Boston’s Northeastern University answers the question “what is Swiss Style and why is it useful for today’s information designers?” Beginning on June 1st, 2014, the exhibit presents the graphic design principles developed by the pioneers of Swiss Style, which is characterized by clear, functional and highly crafted visual communication. It explores their particular relevance for today’s infographics, data visualizations and interactive interfaces. Find out more  at this link:

MOBATIME, Swiss clock movement manufacturer, along with help from LUMICHRON Clock Company, donated the SBB clock shown above for the exhibit. The famous clock was created in 1944 by engineer and designer Hans Hilfiker (1901-1993) together with MOBATIME, for use by the Swiss Federal Railwaysas a station clock. It was selected by the London Design Museum and the MoMa (Museum of Modern Art) as an outstanding 20th century design.


“Despite having no numbers, the clock is readable at a glance. Its striking red second hand is a small replica of the station manager’s hand-held departure signal and can be seen from great distances allowing passengers to know exactly how much time is left before the minute is up and the train will depart. This second hand has become a symbol of Swiss punctuality,” as quoted on the Hilfiker family website.

New Perspectives for Information Design “Swiss Style Reboot” • An exhibition curated by SwissInfographicsJune 1 – July 17, 2013
Opening reception: June 4, 2013
Symposium: June 20, 2013Gallery 360
Ell Hall/Curry Student Center
Northeastern University
360 Huntington Avenue
Boston, Massachusetts